I'll start by saying that it only comes in one shade, the assumption of brands that 'one shade suits all' really isn't going to go down well with some people; If you're very pale or darker skinned than you might struggle with this. I've got quite fair skin (MAC shade NW18) and shade wise this BB cream is ok for me; I would say that it would be fine for anyone upto around MAC NW30. The key would be to try it in a store before you commit to buying. The formula isn't as lightweight as I expected to it be, it's actually quite thick for a BB cream but this does mean that it's a better coverage than other BB creams that I've tried. It did even out my skintone well and neutralised some of the redness which I have on my cheeks from spots which have been and gone.