One of the biggest make up trade shows is coming to Olympia London again at the end of this month from the 27th to 29th June. I went last year and absolutely loved it, it's a treat for anyone who is into makeup professionally or anyone who just absolutely loves makeup, the application of makeup and to be honest... anything and everything else to do with makeup. Obviously I could only be talking about one thing: IMATS London 2014.
There are around 50 different exhibitors ranging from well known brands such as NARS and MAC to special effects stands which showcase and sell products to create film star style special effects makeup. Most exhibitors offer heavy discounts for IMATS attendees, for example last year NARS had 60% off. There are also makeup brands which you can't find easily on the UK high street such as Make Up Forever who come all the way from Paris to be at IMATS and American brands such as Sugarpill will also be there. There's a full list of exhibitors which I have been studying for some time now to decide what I might want to get my hands on!
Make up talents from Harry Potter, The Avengers and Dr Who will be headlining the stages as speakers are also an integral part of the IMATS experience. Personally I'm looking forward to 'Runway Trends' by Pablo Rodrigues (Saturday 11.30am - 12.30pm), 'A Perfect Canvas' by Vargas (Saturday 4-5pm) and 'Makeup Brush 101: Exploring the Tools of the Trade' by Kevin James Bennett (Sunday 11am - 12pm). Obviously there's loads more to be seen on stage but these are the ones which are most appealing to me... whether you're a makeup artist or a makeup enthusiast, there's bound to be a speaker who will excite you. The schedule explains exactly what's going on, where and when so it's easy to plan your day at IMATS in advance so you get the most out of it.
Student competitions are also a part of IMATS, even if you aren't involved it really is fascinating to see what some of the upcoming talents can conjure up in 'Battle of the Brushes'. On the upper floor there is also a Makeup Museum which showcases creatures and effects from some well known films and TV shows.
Obviously I already have my eye on some of the products I want to buy and also some of the speakers I want to see. IMATS is great for picking up must-have products from overseas and also for grabbing some massive bargains.
I'll be hoping to get more brushes from Crown Brush (cannot stress how nice these are, and they're so cheap!), I'll also be having a look at Bdellium; an American brand who specialise in anti-bacterial, vegan brushes in some eye catching colours. Obviously I'm excited about NARS and potential discount there, best not get my heart set on specifics though as they do only have a limited range of products and shades... I'll be very surprised if I don't find something to spend money on though! I can't wait to get to the Love Makeup stand; seeing an online only store in the flesh is like seeing a dog walk on its hind legs (guess the movie quote)... Sigma, Wayne Goss, Lime Crime, Zoeva... Gah, I can't even. I just hope it's all being stocked on the day.
The Saturday show is already sold out for general admission so unless you are a pro-card holder you now must buy a ticket for Sunday which is £45 per person. Sunday tends to be the day when there are most discounts and is actually the quieter of the two days.
I'm so looking forward to this, if you'll also be attending IMATS this year please tell me because I'd genuinely love to see you, roll on the 28th June!